Resturant Shots

In order to set the scene and i we first need a long shot of the resturant so that the audience can gain context. This is a similar shot to what we might use (obviously without the violence). We are also going to use extrasd to fill the resturant. This shot will be quick but is essential.




I think it is imporant to use corrct shots to give the audience the mood of being in a resturant, and show the relationship between the characters. I found this clip, and would like to use it for inspiration. I like the way the two people are sitting oppostie each other and the use of over the shoulder shots so both characters are included in the frame. This clip then changes to another over the shoulder shot to see the other person.

Story Board - Second Advert

This is the story board i have drawn out for our second advert. I have drew the basic shots of what we need but left room for us to change slightly. (My drawing is not amazing but i did try). I then took pictures and created a presenatation.

Story Baord 2

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Peep Inside Where Were Filming

I was bored today at work, so have taken some photographs of the setting in which we will film the first advert in the restaurant. This is so that we can get a feel for how we will set the scene and use camera angles.. Here are a few photos just to get a feel of the sort of atmospeher we would want to create. I think it would be imporant to include a long shot of the restuarant first in order for the audiene to understand the context of the advert.

This is the table (or one extreamly simialr) that the two people staring in the advert will be sitting. By having them on an angle we will be able to see both of thier facial expressions at the same time. Obviously when filming we will play around with different angles to see which ones works best.

The Clock Shot

Just had a quick thought about about some of the shots that would look good in our second advert. I partically like this one of the clock becuause it gives the audience a sense of urgency. I think we could use a similar one to this for when the lady is in the kitchen looking at the clock.. what do you think Heather?

Our Second Advert..

We have spent alot of time thinking about our second advert and the plot. We wanted them both to link but be different.

With our first advert we feel it mainly appeals to a target audience, so the second needs to also apply to the female audience. We have gone down the route of selling 'Doodle Noodles' as irristitable..

The plot

Woman will be in kitchen, shots of kettle, clock, and fingers and tapping getting the audience intregued into what is happending. Then there will be a fade showing the woman at a 'Doodle Noodle addict metting' where she will be sitting with other addicts talking about thier addiciton. Finally, back to the kitchen where she cannot resist. the advert will end with a slogan and image of the product.

Story Boarding

In todays lessons we drew up the majority of our story board for the first advert, and talked about the shots we want to use. This will give us alot of guidence and inspiration when we beging to film. We don't intend to stick to it like glue, because last year we found it very helful to play around with a variety of shots, because some of which we storyboarded did not work so well.

We will finish this and upload it shortly.

Adios x

Todorov

Todorov's media theory is that all films and media texts have three states.

Equilibrium - Normal State, Calm
Disruption - Action or Confilct
New Equilibrium - The state after the conflict, either resolved or left unresolved.

This theory links to out first advert as the disruption is the way in which the man eats the 'Doodle Noodles'. Then new equilbrium has left a state of anger and dissaprovel.

It also links to our second advert as the disruption is the lady stressing about eating the noodles, and the the new equilbiruim is the fact she has eaten the noodles.

The Pitch

This is the presenation we did for our pitch for our first advert.. We also have a video of us delivering our pitch, which i may upload soon.

Media A2 Pitch[1]

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To Do List

We have got to crack on this week. I know so far we have not be as good as we could of been, partly due to Heather being away for the past 5 lessons, however not an excuse i know..! We have a list of things that need doing in order for us to proceed with our practical. These will be done at the end of this week:

- Upload our presentation via youtube or slide share
- Create our storyboards of the shot lists
- Create story board for our second advert
- Beging to think about our ancillary tasks

The Chosen Ones..

For our first advert in the restuarnt we have thought about the sort of people we want.. attractive looking (if you can say they are). The reason being for this is that it conforms to a sterotype of young adults in a restuarant smartly dressed, however the iriony is that the male acts like embaressinly eating his noodles. These two people are also friends so should work well together.






p.s Sorry Connor & Josh, you just didn't cut it when it comes to our advert :)

Rolan Barthes

Roland Barthes is a french litery theorist, philosopher, critic and semiotician. He
was the one who devised the theory that all media texts have narrative code. These could add deails to the film with are essential, or help tell the story line of the film.


Action Codes - this applies to any action within a film.
e.g a character reaching for knife means action scene is coming up.

Semantic Code - This is how the audience might interpret something and is personal,
e.g the suggested meaning.

The Cultural Code - Elements relating to the audience based on their knowledge.
e.g a film where a character is dressed as santa clause, we know that he is santa clause without anyone having to say.

Enigma Code - An element in a film that is not explained, and raises a problem within the storyline.
e.g something within a film that makes the audience think.

The Symbolic Code - This is the middle meaning, and it is linked very closely with Binary opposites.

Target Audience

The target audience is key to selling any product. We have thought hard about who we will be aiming out product at. I have made a powerpoint about the audience of our adverts.

Audience

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About Our Pitch

I did our pitch to the rest of the class today. I discussed our product, out research, planning, mise-en scene, camera angels.. I did the presentation by myself as Heather was off school ill. The feedback was posotive from the group, and they like the idea with the male and female in the restaurant. I will be uploading the video of the pitch in the next few days.

Josh Plant and Connor Stanhope have volunteerd to be the male in our advert. We will be thinking about the parts soon. So the compition is on.. :)

Most Similar Product

Our inspiration for our procuct is the exisitng brand 'Pot Noodle'. This is currently the most succesful noddle snack for sale, which we would potnetially be opposing. Its advertisments is to thanks for its sicess, as they are are memrable and humerous, each having thier own identity. We need to think about packaging of the prouct in particular having a cathy logo. We are going to create out own logo, and hopefully create a similar finish to 'Pot Noodles'.

Our Advertising Product

We discussed our possible products to advertise and came to the conlusion that a Noodle fast food snack would be best for us. As a class we looked at conventions that are needed in a sucessful advertisment :


To make out prodcut sucessful we need to make sure all the conventions are conciderd in detail to make sure it links to target audience. We also want humour to be a key aspect of our advert.

Name for our prodcut :
'Doodle Noodles' (catchy rhyming name hopefully memorable).
Our inspiration Product

Key Things To Consider..

By watching other adverts and gathering reserach and ideas, here are the key points we need to consider when making both out adverts.

(click on to enlarge)

Research

We have narrowed out search to a fast food snack. We are doing research into pot noodles as this is a product similar to what we would be aiming to do.



Pot Noodle





As you can see, these adverts focus on the humour. This

Existing Adverts

Soft drink advertisments :



The new 'Dr Pepper' adverts focus on the humour of the drink.
The point in this advert is letting the audience know that they can explore 23 flavours with every sip.
To promote this, they had the Dr pepper can singing in defferent languages to show that there is a different flavour to exerience with sip you take.
The camera focuses on the top of the can where the audience can see a face.



The sprite advert is quite different. It opens on a basketball court with a few teenagers around the edge of the court. The music the advert uses is happy go lucky with a catchy beat. One boy has a drink of sprite and then jumps into the middle of the court which to the audience suprise is a pool. On the last frame, 'Freedom For Thirst' comes up with the Sprite bottle, just to show freedom you have when you drink sprite.
The camera is not still at all which leads me to believe that everything is not static and it is free.

Cereals :



This advert was made on the show 'The apprentice'. For a challenge, the apprentices had to make an advert for a cereal. The ceral was called 'Wake up call'. Basically, the message this woman wanted to send out was, if you do not eat your cereal in the morning then you will not be 100% alert thoughout the day.
'At the start of the day everybody knows, without your wake up call you put your pants over your clothes'
This doesn't look like a typical advert you would see on the telivion as it is not professionaly done. We can see this throught the quality of it. Having said that, she has used many shots at differernt angles which doesn't make the advert boring.
We need to take this into considaration doing our storyboard.



In this Kellogs Crunchy nut advert, the producers have focused on the appeal of the cereal. They want to make it look like Crunchy nut is addictive therefor on their advert they have made a 'Crunchy nut lane' for permit holders only, where when you need your fix of Crunchy nut, you can drive into this lane, go home and have a bowl. If you do not have a permit, basically, you get blown up.
The camera has a lot of focus on certain things throughout the advert. Such as the permit, the smug man's facce without a permit, the crunchy nut lane etc.



We have narrowed our search to either a fast food product, soft drink or cereal brand. We both feel that these will allow us to make a comical advert with a 'twist' which will challange us further and also give us more options. More serious comericals advertising products such as perfumes, and cosmetics, run the risk of looking 'tacky'. Over the next few days we are going to further brainstorm and finalise our product.

MoodBoard

Gathering Ideas

Here are some inital ideas we have thought about for products to advertise in the mind map. At the moments these are some the main proucts advertised on TV. Although we do not want to copy an existing advert, by doing a similar product we will have inspiration and more knowlange into what we need to do. Heather and I have also spent along time watching exisitng adverts on TV and on the internet. After watching adverts for all of the above the ones that caught out attention was the more humerous adverts.