Tuesday, 26 January 2010

Adding Image To End Of Adverts


we added an image to the end of our adverts to help promote the product. We took a picture of our product on a digital camera, lasoosed around the image to make the background black. We saved it to a memory stick and then uploaded the image. When this is shown the voice over slogan is played at the same time.

Postmodern

Postmodern sensibility, is where something is bad, but it's so bad that it's good.
Such as 'The Beastie Boys'. When they arrived on the scene, the press hated them but they were highly successful. They have worked with artists such as Led Zepplin to the Beatles.



Monday, 25 January 2010

We Re filmed

The begining bit of the first advert (in the car park)... and then i stayed behind after school to edit this. Tomorrow i am going to re-film at the Poachers. Hopefully Heather will be able to help out too :)

Filming

Today we have managed fo re-film the beginning of the first advert. Tomorrow we will be set on filming the rest of the first advert and edit wednesday and thursday. I think we have done well so far in getting this done.

Sunday, 24 January 2010

Madonna : Postdmoderism

Plan for the final week,,,

Monday
Film begining of 1st advert again in car park - period 3
Film second bit of 2nd Advert again - Either period 1, lunch, or afterschool
Stay after School to edit both of these

Tuesday
Film at Poachers period 4ishhhh
Return back to school to edit

Wednesday
Finish editing - Period 1 & 2
Add music to 1st advert
Get 9 screen shots for Evaluation question

Thursday
Any last touches
Complete Evaluation questions

Friday
Burn onto disk to hand in
RELAXXXXXXXXXXXXXX


Heather we MUST MUST MUST stick to this 100%. Let me know if this is not possible. I would also appriciate it if you would stay behind school as well. x

The Final Week

I have created a bit of a plan to keep us organised and mae sure everything is completed for Friday...

Monday
Re-film film begining of 1st Advert advert during period 3.
Re-film last part of advert 2 'Addict Bit' at lunch
Stay behind after school to edit these two

Tuesday
Film at poachers period 4, and Edit that after school

Wednesday
Add music to Advert 1
Get 9 screen shots for evulation question 1

Collective Identity

In the past two Thoery lessons we have been looking at representation of gender, and the history behind it. We have studided feminism and how it has developed from the Stone Age, through the First and Second World War, to were feminsm stands today.



In World War 1, posters were used to attract men to join the army. The posters played upon emotions such as guilt, pressure and pride. The "Women of Britian Say Go" is targeted at both sexes as it encourages the wifes of men to encourage them to go, and also puts guilt on the males.

The mise-en scene use of text is intresting. The largest word on the page is "Go" and imperitive command. The picture is of two vunrable women, with the arm men in group in view out of the window. It gives the sense of unity the fact they are together. The colour is not partiucllay bright which creates dull moood.

The connatations attached to this poster is that en should be strond and protect thier wifes and children.

Friday, 22 January 2010

Evaluation

Last night I thought about ways in which i could present my evaluation. I

Tuesday, 19 January 2010

filming

The due date is nearing and we really need to get a wriggle on. Also, as the evaluation needs to be 'non boring', eve and I need a discussion on how we are going to do it. I think a video would be quite eye catching.

Collective Identity

Womens rights

This lesson we watched a video on womens rights, Germaine Greer: Big ideas that changed the world: feminism.
Feminism is so dated that we are taken back to the stone age.


Stone age: Men were classed as hunters and women, gatheres. Women were so undervalued that the men had dominence and insisted women were made for child birth.
1700 Ancient Greece: Men thought women were inferier and had lack of strength.
1700 Birth of Revolutionary Feminism, Mary Wollstonecraft: 'A vindictation of the rights of women': Mary Wollstonecraft argued that there is nothing natural about the 'natural order'. She argued because women wanted an education in politics and economics. What Wollstonecraft knew, she taught herself. She wrote a book in action to fight for womens rights. She yearned to free woman and liberate their minds as well as their bodies. "Confined in cages like birds...Vertue is lost in exchange".
She felt that women choosing their partners was the right way. Unfortuately she died giving birth to her second child, and when she died, revolutionary died with her.
Equality Feminism: 1840 Elizabeth Cady Stanton: Elizabeth Cady Stanton was a respected campaigner who fought for womans rights. She thought that woman were treated as degrading as slaves. In 1848 she organised a womans rights campaign. This is when equlity feminism took off, with the help of Mary Wollstonecraft's death. Elizabeth Stanton proudly read "All woman and men are equal". She was also preeching that woman should get to vote.
1903 The womens Social and political union: The suffragettes: The suffragettes is a group of woman that went around campaigning and causing a riot. They cut telegraph wires, smashed windows and burned down buildings. Some woman went to prison, there they went on hunger strike. Some woman died in order of the campaign.
Impact of world war 1 1918: After the world war 1 british woman 30 and over were allowed to vote, this was after years of suffering. Lots of men died in world war one so many woman were needed to work in factories etc.
Employment for women after WW1 1920's-1930's: Woman were tought everything to learn the buisness of work. They became teachers, factory workers, but yet were on a terrible pay.
World War 2: During the world war, many woman went to work for the first time as there were hardly any men to work. This showed huge potential. Their pay was still poor.
Second wave feminism, 1957 Betty Friedan 'The feminine Mystique': After the second world war woman soon went back to their domestic femininity. After a survey for woman was done, Betty Friedan soon learnt that woman were deeply unhappy with their lives being a housewife. She wrote a book and in just mearly 3 years she gained nearly 3 million pounds. her book encouraged woman to break free from theur housewifes shell.
1960 Gregory Pincus 'The pill': At this point in the year there was no contraception so womnan had to undertake so many unwanted pregnancys so therefore Gregory Pincus created the famous 'pill'. It was very popular becuase this is one thing that woman had power over. Motherhood. They were free to persue education and a career. It also libarated men too as they could feed their needs. Also, woman came to realise that the pill came at a price, STI's. Sexually transmitted diseases went sky high as the pill does not protect you from getting an STI.
1960's insparation from the american civil rights movement: Black americans segragated their civil rights to stop racism and woman campaigned agaisnt sexism.
1969 'The female eunuch' Germaine Greer: Germaine Greer argued that woman were degraded. "No matter how many times she paints her lips, she will never be beautiful enough."
1970's Political groups, Miss world beauty pagent: Some women protested against beauty pagents as they argued that woman were treated like goods in shop windows. Men swooned at these beautiful women. People protested as pagents were degrading and this turned peoples views. This year there was equal pay for women and woman set up safe houses for woman dealing with domestic violence. Abortions were a big issue also, 50 woman died each year due to illegal abortions. Some were hospitalised.
1980's capitalism and thatcher: Margaret thatcher was the first and so far the only woman prime minister. She was very respective. Some argued that what she did was right, some argued that it was wrong.
1990's Globalised consumerism and the return of the female eunuch: This year globalisation went into overdrive and 'Female stereotypes has concored the world' according to Germaine Greer. Pornography multiplies daily. parents get money for their children so their child doesn't grow up in poverty. Also, woman still get payed less than men.

Conclusion: This day and age, woman and men are both considared as equal and feminism will still change, but for the better.

Sunday, 17 January 2010

Next Week

On wednesday we are going to get down to buiness and do some tweeking to out first advert and to out radio advertisment.

Today i am going to start thinking about out evaluation.

Monday, 11 January 2010

The Gaze

-This term was origionally used in film theory in the 1970's to refer to the ways viewers look at people on screen.
-'Male gaze' is the way males look at woman
-Jonanthan Schroeder (1998) "to gaze implies more than to look at ..." basically, when you look at someone on screen, you're more than looking, you are analysing them.

Forms of a gaze:
-Spectators gaze, the intra diegectic gaze, the direct adress, the look of the camera, the gaze of the bystander, the gaze of the audience within a text.

Direction of gaze:
Trevor Millum distinguished between these forms of attention in his study of woman in magazine advertisements.
-Attention directed towards others
-Attention directed towards object
-Attention directed to oneself
-Attention directed to the reader/camera
-Attention directed into the middle

Laura Mulvey
-A failure to account for female spectators
-Looks at the spectator as being hetorsexual male

Categorising facial expressions:

Woman
Chocolate box
Invitational
Super smiler
Romantic or sexual
Marjorie Ferguson (1980)

Men
Carefree
Practical
Seductive
Comic
Catalogue
Trevor Millum (1975)

Stereotypes

Stereotypes is a label and the short hand way to understand something.
-Stereotypes focus on certain characteristics
-Some stereotypes are negative. Eg men say woman are bad drivers... If so then why are womans car insurence cheaper?

How does media use stereotypes?
-They use stereotypes that already exist within cultures
-Is media reinforcing stereotypes eg, in soaps?
-Often the media is criticised for creating stereotypes, but they are usually part of the audiences way of thinking about the world anyway.

Some people argue that stereotypes can be truthful..

-Stereotypes are assumptions about all members of a particular group.
"All woman like to gossip" some woman do, some woman don't. Some men do, some men don't.

Tessa Perkins noted that stereotypes do have some truth that does make it plausable. Some woman may be more comfortable doing it as it is more culturally acceptable.

Butler argues that the boundaries are blurring. Stereotypes are negative.
-Gossip is a bad thing, a waste of time.
-See people in a group, not individually.
-Men would have power over woman by putting them down
-Stereotypes give a 'complete picture'

Stereotypes can be positive:

-Positive represtentation are called Corrective stereotypes or Counter types.
-Society is more aware of positive stereotypes
-Many media texts have attempted to construct new approaches to old stereotypes. Eg buffy the vampire slayer- despite being a young blonde female (typically the victim of a horror), buffy is the hero and rescuer.

What makes a stereotype?
-Appearence (physical appearence)
-Behaviour (Males being interested in football, Woman like to gossip)
-Attitude (Age) (Men don't like long term relationships)

Our task was to choose a well known stereotype..
We chose Barry Newton (newt) from the well know television series 'Hollyoaks'
-He has darkk hair, pale skin, dark makeup. Always assosiated with the colour black or dark colours, he typically has depressing views on the world. Emo's are often percieved as depressed and suicidal.

Representing Gender

How boys and girls are socialised into their gender roles..

Boys Toys:
-Cars
-Robots
-Super heros

Girls Toys:
-Barbies
-Animals
-Bratz
-Kitchens
-Ponys

Basically, girls learn how to become a mum, taking care of their dolls and using a fake kitchen and boys learn how to become more tough and masculine by fighting games etc.

Using magazines, we can see deeper into the interests of men and women.
Woman's magazines are very image concious. It reflects the idea that woman take pride in their appearence. Woman have other woman on the cover for inspiration whereas if we see a man on the cover od a mans magazine we would stereotypically think that they're gay.

Men's magazines are quite superficial as there is nothing aimed at woman . There is more versitility as some mens mags have all sorts of gadgets.

Gender relates to our film as we have a male and femal role.

Tuesday, 5 January 2010

Starting to think about evaluation..

These are the evaulation equestions we have to evaluate after finishing our practical. We will answer these individully on our own seperate blogs

In the evaluation the following questions must be answered:
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
E.g. Here you need to analyse at least 9 key shots from your main task and write about: generic conventions you’ve applied or subverted, your use of camera work, lighting, music, mise en scene, intertextuality, shots which show you’ve watched similar media texts. Pick key features from your ancillary tasks and do the same.

2. How effective is the combination of your main product and ancillary texts?
E.g. Here you should provide background information to your products detailing what kind of image you hoped to create and your main aims behind creating the campaign. You should mention: research, narrative, use of colour, text, font, images, sound and how they link. Evaluate your pieces by considering what worked well and what you’d change if you could.

3. What have you learned from your audience feedback?
E.g. Initial feedback you received from peers, teachers and social networking sites and what you did about it

4. How did you use media technologies in the construction and research, planning and evaluation stages?
List all of the equipment you used and how it helped you – what would you have had to do if you didn’t have access to it? Include screengrabs of the programmes you used.

You must answer all of the questions in as much detail as possible.
You should include a variety of different ways to answer your questions as you will be assessed on your presentation e.g. screengrabs, scribd, director’s commentary, JPEG files, slideshare etc
see http://musicvideomattleonowicz.blogspot.com/ for examples of these ways

Monday, 4 January 2010

This week...

the plan is:

-Film our first advert
-Edit our first advert
-Film the beginning of our second advert
-Edit the beginning of our second advert

If we get this done by next week then we will have managed to finish practical work before the deadline and get any other bits that we are unsure of re-filmed or re-editied.

Sunday, 27 December 2009

Teacher Feedback

Sponsorship advert - Mid Level 2 - a great idea with appropriate music. Unfortunately it's apparent this was filmed at the last minute - your actors could have put more "oomph" into their acting and you need to cut the last shot of the girl laughing out.

Advert - Mid Level 2 - your idea for this had many more scenes included and it would be great if you included some of them. A title is needed at the end showing the product. The music isn't a definite yes - it could be more contemporary like your sponsorship ad is.




In response to this feedback we are going to take on board the teachers pointers. We will most likely try and refilm some of the sponership adevert, and i will have a think over the next few days of how to imporve it. For the main advert they gave us feedback for, we have a scene to film and put in so that should be no problem. We may have to re consider the music, however this was a posotive point that the peers gave us about our advert (& in all fairness they are out target market not old teachers).

On tuesday we are going to re-film the first advert in the resturant udring the day time to get maxium use of light.

Tuesday, 15 December 2009

Peer Feedback

In todays lesson, we peer assesed each work (those that had done moving image).
Here is the respone we got from our classmates about our sponership advert & the second advert we have filmed.

Sponership

-Need to consider ending it with a Title/Image of product
-The cheesyness of the advert links well with the theme
-The last shot could be cut shorter

Second Advert
-Some narration could be added
-'Oven shot' works well.
-Music fits well
-Title at the end is needed
-Contrast with the speed of Sadie moving fast and the slow clock looks good



We are going to take these points on board, in order to create a better peices of coursework.

We Have Now...

been told we have untill the end of January to complete out coursework. This means we have longer to film, and to also refilm certain bits thats need improving.

Friday, 11 December 2009

Next week

The targets for this weekend and next week are:

-Re-film the rest of the first advert
-Edit the first advert
-Add music to the first advert
-Film the beginning of the second advert
-Edit the beginning of the first advert

Even though the school's equiptment is awful, we have to make do as we have no other back up. So we have to get on with it.

Editing

As yesterday went terribly wrong, i had come into school today optimistic. This lesson i have editied the beginning of the first advert as Eve is ill at home. I have taken a camera out to record the rest of the first advert. I have asked Eve if she could ring up her boss to see if we can use the poachers again. I also got feedback from my radio advert that I filmed and editied wednesday. Mrs Hammond had said it was good and there is no point re-filming it to gain or loose a mark as Mrs Somel suggested. Thankfully we have a week extension due to Eve's illness.

Wednesday, 9 December 2009

This is a great link

This is a link to the facebook group with is petitioning against Lutterworth College's techonology facilities. At the moment it has 156 members

http://www.facebook.com/#/group.php?gid=193099574669&ref=mf#wall

Joke Of A Day

today was a nightmare!!

I came into school, we edited the sound into the tv sponership sequence, and the sound into the second advert (in the kitchen). Then we filmed the addiction group in a drama room with a Drama teacher and four student. BUT .... after we did this when trying to upload it hadn;t actually recorded and the camera did't pick it up. We could not re film this again as there was a lesson and the drama teacher could not do it.. soooooooooooooo

We filmed the car park scene with camera 5, which we was told was old however would work. But again when we came to upload it on the macs the visual image was there but no audio sound because the camera was faulty.

We were told to then refilm but this was the time i had my doctors appointment so could not re film. I did consider not going in order to re film but though that would not be the right option. I have now been told that i have a chest infection and am on anti bitotics and need to be getting rest. However i wont be getting rest because i have to be in school to re-film.

Also while i am on a rant, i think the school is out of order giving certain individuals extentions because of whatever reasons. This is not fair as i it should be one rule for everyone.

Tuesday, 8 December 2009

AHHH

I am very much disliking how porely i am at the minute, and how much work we have to do in order to meet our deadline. Tomorrow morning i am going to the Doctors so hopefully i will get somthing to make me feel a little better...!

I know being ill is no excuse because like alot of people we are behind, however it dosn't help the situation. This has effected our plans as we can't re-film at the poachers now becausethe time available given to me in order to do this now taken up with me going to the doctors...

After i come back, i am going to infect Lutterworth and go and help Heather as much as i can to film the short bits we have to do for both adverts and just put the music onto the radio avdertisment. After this is done, we will do outr best to film at poachers on thursday morning, and then edit thursday afternoon and evening and put finishing touches to it Friday. This is not ideal as it will be rushed in order to get it done friday. I just pray there is enough camera and mac's availabe.

Almost forgot..

Another of the ancillary tasks is the radio advert which i will be recording tonight. I will use my mum and dad rather than teenagers so the advert seems more relaistic. I wil also edit that tomorrow morning before we start our first advert.

Tomorrow's plan

I will be in school in the morning so i will add the music to our sponsorship advert. Unfortunately Eve is very ill at the minute with what we think is the early stages of Glandular Fever. So she is booking herself into the doctors tomorrow. Hopefully we will be able to film in the poachers after she has been to the doctors. We will be filming the first advert becuase last time we filmed it we couldn't use the material as the lighting was terrible. We would be heading back up to school after that so we can edit as much as we can until thursday. Get well soon Eve!

Filming the sponsorship advert

For our sponsorship advert filmed 3 people having a sort of yoga class. I was the instructer as we couldn't find anyone else available to do it. We basically filmed them holding a doodle noodle pot but excersising with it. Luckily, we managed to finish filming within an hour as the rest of mine and Eve's time was for editing. We finished editing the sponsorship advert and extracted all sounds from the clips. I added recorded sounds of my voice throughout the advert, but making sure my voice was in sync to the movement of my mouth. I also added at the end 'Doodle Noodle's sponsoers Britania hight'. as this is a sponsorship advert. Britania hight links to the advert as it's all about dancing and excersising. Eve has found some tracks of copywirte free aerobic uptempo music that we can use so i am picking it up from her later to add to the advert tomorrow.

Sunday, 6 December 2009

The Next few DaysPlan!!

As the dealine is on friday we have to seriously plan and use our time wisely so that we can meet the dealine. We have perpared what we are going to do each day and we will definatly stick to this no matter what!


Plan Of Action For Tomorrow


1. For out media lessson tomorrow i will not be able to make it because of dentist! Grrr.. So heather is going to prepare the radio advert and then come to my house where we can record it in quiet.

2. Then we are going to the Pre school where we are going to film the 'Addicted noodles' scene. Heather Mum is acting as the counceller, and we have asked a few of out friends to also be in it.

Tuesday

1. During media lesson period 2, we are going to film out anciallry task (Tv sponership sequence). This is not ideal as we need the time to edit during this lesson however this is the only time the dance studio is free for us to use.

3. I have two freees thirds and fourth so during this time i am going to edit all of the Tv sponership sequence, the rest of the ssecond advert.

4. We are going to edit the radio advertisment, this may have to be after school if we do not have time.

Wedndesday

1. Heather is free all day, and i am up untill twelve oclock. We are going to film the section of the first advert in the car park during first lesson, edit this during second.

2. We are going re-film the first advert at the resturant at about 4 oclock. This will be really simple as we are simply just doing what we have already done previously.


Thursday

1. We will edit the first advert during 3rd and fourth lesson. We will stay behind school if needs be.


if we stick to this, we will be fine :)

Tuesday, 1 December 2009

More Editing On The Second Advert

We tried to shorten the advert lengith so we cut some time of each shot. This also helped give us the fast pace editing we were looking for.

Today I added the music to the advert. I have to cut the start and then repeat it so it kept the climax in the music at the end where she is satisfied.