Existing Adverts

Soft drink advertisments :



The new 'Dr Pepper' adverts focus on the humour of the drink.
The point in this advert is letting the audience know that they can explore 23 flavours with every sip.
To promote this, they had the Dr pepper can singing in defferent languages to show that there is a different flavour to exerience with sip you take.
The camera focuses on the top of the can where the audience can see a face.



The sprite advert is quite different. It opens on a basketball court with a few teenagers around the edge of the court. The music the advert uses is happy go lucky with a catchy beat. One boy has a drink of sprite and then jumps into the middle of the court which to the audience suprise is a pool. On the last frame, 'Freedom For Thirst' comes up with the Sprite bottle, just to show freedom you have when you drink sprite.
The camera is not still at all which leads me to believe that everything is not static and it is free.

Cereals :



This advert was made on the show 'The apprentice'. For a challenge, the apprentices had to make an advert for a cereal. The ceral was called 'Wake up call'. Basically, the message this woman wanted to send out was, if you do not eat your cereal in the morning then you will not be 100% alert thoughout the day.
'At the start of the day everybody knows, without your wake up call you put your pants over your clothes'
This doesn't look like a typical advert you would see on the telivion as it is not professionaly done. We can see this throught the quality of it. Having said that, she has used many shots at differernt angles which doesn't make the advert boring.
We need to take this into considaration doing our storyboard.



In this Kellogs Crunchy nut advert, the producers have focused on the appeal of the cereal. They want to make it look like Crunchy nut is addictive therefor on their advert they have made a 'Crunchy nut lane' for permit holders only, where when you need your fix of Crunchy nut, you can drive into this lane, go home and have a bowl. If you do not have a permit, basically, you get blown up.
The camera has a lot of focus on certain things throughout the advert. Such as the permit, the smug man's facce without a permit, the crunchy nut lane etc.



We have narrowed our search to either a fast food product, soft drink or cereal brand. We both feel that these will allow us to make a comical advert with a 'twist' which will challange us further and also give us more options. More serious comericals advertising products such as perfumes, and cosmetics, run the risk of looking 'tacky'. Over the next few days we are going to further brainstorm and finalise our product.