Todorov

Todorov's media theory is that all films and media texts have three states.

Equilibrium - Normal State, Calm
Disruption - Action or Confilct
New Equilibrium - The state after the conflict, either resolved or left unresolved.

This theory links to out first advert as the disruption is the way in which the man eats the 'Doodle Noodles'. Then new equilbrium has left a state of anger and dissaprovel.

It also links to our second advert as the disruption is the lady stressing about eating the noodles, and the the new equilbiruim is the fact she has eaten the noodles.