Kill Bill - Postmodernism

Media reality is the new reality. We no longer have any sense of the difference between real things, images of them, or real experiences and simulations of them. Represenations are re interpreted and played around with through pastiche and intertexual references. People will deliberately expose the text as constructed to tell the audience that the piece is not real and it never pretends to be real at any point, they don't try and hide the fact the media text is constructed.

An example of this is in media text is Quentin Tarantino's film 'Kill Bill'. Tarantino delibaraty wants the audience to recognise this is not real life, merly a film so he uses techiniques to bring the audince back to realisation of this. Firstly, the mise on scene in shows the audience the set of the film rather than real life; as birds eye view shots seeing theough the ceiling of a house is rarley used.

Also, subtle techniques also reflect postmoderism. There is a childs painting on the wall which is meant to just be a doodle or simple painting, but indicates splattered blood which ties in with what is about to happen. The cereal is called "kaboom" showing the audience a gun exposion may happen. The spraying blood is exagerated and not realistic.



For our advert it would not be suitable to use any postmodern elements, as we want the audience to percieve our product how it is portrayed with no underlying meaning or message. We want the scene to be realistic.